The Investment Memorandum is a document that has replaced the Business Plan as of November 2022, and was created to standardize information among different investment offers and ease its reading and understanding.
The document is provided by the Issuer Company and presents all the information necessary to understand the proposed operation. The Investment Memorandum can be viewed within the "Documents" area of the project page.
What does the Investment Memorandum contain?
This document generally contains the following elements:
brief description of the investment project and explanation of the company carrying out the entrepreneurial initiative in pursuit of its corporate purpose;
presentation of the Issuer Company;
analysis of the potential and target market, characteristics of the competition, identification of strengths and weaknesses, competitive positioning, and market quotas;
sales targets, distribution channels and commercial organization, possibly linked to a marketing and advertising communication plan related to brand and product/service development;
main risks related to the business project activity;
description of the technical feasibility of the project with respect to the production process, administrative and environmental permits, the need for investment in production facilities, technological infrastructure or business channels, the availability of labor and infrastructure services such as logistics and transportation, energy, telecommunications;
economic-financial feasibility plan indicating the overall financial requirements (for technical investments, intangible investments and to finance the company's goodwill and working capital) and the relevant mix of hedging instruments;
information on the expected return on investment and the risk factors that may affect it, based on realistic and conservative assumptions;
indication of the investors already involved in supporting the project and a well-quantified proposal for new investors about the total required contribution of new financial resources;
chronological development schedule of the main project stages and related activities, detailing the resources involved.