Projects of various kinds can be supported by a large number of people through the use of online platforms. Five types of crowdfunding can be distinguished: equity-based, debt-based, lending-based, reward-based and donation-based.

Crowdfunding is a type of bottom-up funding that allows individuals, associations and companies to collect sound money directly from the public; the technology boom of the last twenty years has substantially contributed to the growth of this alternative sector, detonating a myriad of specialized web platforms as unique intermediaries between supporters and beneficiaries of the collection. Crowdfunding is divided into five main branches: the reward model for Kickstarter, donation (self-explanatory), lending for the lending sector, debt and equity. 

Equity crowdfunding allows investors to finance startups and innovative or non-innovative SMEs through the purchase of their shares.

Debt crowdfunding allows investors to finance SMEs through the subscription of bonds and debt instruments. 

Investments in equity crowdfunding and debt crowdfunding can be made through online portals authorized by Consob (National Commission for Companies and the Stock Exchange). Walliance is one of them: the first in Italy to make room for real estate in crowdfunding.

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