The aim of this page is to help you, our valued users, to understand our goals for lively and considered discussion in the Walliance Community, and the steps we take to create an inclusive and safe environment.

We operate on one guiding principle: although we welcome passionate opinion and discussion, we take a "zero tolerance" view of any comments which we feel could be considered harmful.

We understand there are differing views of what constitutes offensive or insulting comments. We understand there are concerns that society has become too focused on political correctness. Likewise, others feel that still not enough care is given to stamp out insensitive or hateful comments.

We cannot please everyone, all the time.

We urge participants to flag (via the menu next to the offending comment) or email us (via Intercom) about a potentially inappropriate comment for review, whether out of concern for others or as a result of personal offence.

We will gauge the merits of an observed or reported comment at our discretion, by our own internal standards, often through internal discussion. Any decision is both final and non-negotiable. However, where appropriate, and as time and circumstance allow, we will discuss a decision with the affected parties – for so long as the exchange remains reasonable, balanced and calm.

Things to know:

The Walliance website receives lots of comments each week, in addition to the thousands posted to our Linkedin, YouTube, Instagram, and Twitter profiles.

Nearly 80% of the comments on Walliance are made by registered users. All comments on social media, as required by those platforms, are made by registered users.

Our comments run on the third-party Disqus platform and also on social networks. You can read its privacy policy, recently updated to reflect strict new privacy laws in Europe that will ultimately be applied to all users within and without Europe, here.

Community Standards

Tone and attitude

Heated discussion and debate is welcome, but any comments that include a personal attack or hurtful words – against either a Walliance writer or a participant in the discussion – is not acceptable.

We will not tolerate racism, sexism, homophobia, or other forms of hate-speech, or contributions that could be interpreted as such.

Our goal is to ensure an inviting space for discussion. For this reason, we will at our own discretion distinguish between intelligent – be it calm or heated – and abusive, provocative discussion.

We understand that among passionate enthusiasts, strong feelings can lead to arguments that extend beyond the original topic or purpose of the content to which a discussion thread belongs.

There is a distinct line between criticizing a brand, company, or product, and attacking people on the basis of their race, religion, sex, gender, sexual orientation, disability, or age – whether a fellow participant or as a general comment.

We ask that you respect the rights of others to their own views, beliefs, and preferences, and keep discussion "on topic".

Likewise, if we determine that your comments and interaction with other users are consistently negative or petty, adding nothing of value to the discourse, this may also lead to a suspension or ban.

Again, we have no obligation to enter into discussion with you, in the event that you are penalized in this way.

MODERATION: We reserve the right to caution participants openly so that all can see the intent to redirect the flow of discussion, and we likewise reserve the right to remove offending comments and the posting privileges of any participants involved.

This may occur without warning or discussion, however, we will make contact with involved participants where we deem it appropriate and worthy.

Clarity and intent

Be mindful that you may be misunderstood if you are not clear in your meaning. Review the content of your comment before posting, to best ensure your message will be taken as intended.

Without knowing the others involved in a discussion, it is not always possible to ensure your intention will be clear. You have an obligation, however, to make a clear and obvious effort.

Remember that text is not always an ideal medium for discussion. The tone of your comment – be it serious, sarcastic or light-hearted – will not always be obvious. (Replying to an offended participant with “clearly you can’t take a joke” or “you obviously don’t understand sarcasm” is not a get-out-of-jail-free card.)

We accept criticism of our work, and will never take action against a comment or participant who chooses to voice disagreement or concern with our work.

It should be noted, however, that we will not allow the comments section of any article to become bogged down with discussion of our moderation policies, and we will moderate accordingly.

MODERATION: If a comment critical of our work has been deleted, there will have been other factors involved, such as unnecessarily abusive or hurtful words. We will always take action against such a comment, in defence of our guests and of our writers alike.

If a comment is removed, related comments may also be removed – whether offensive or not – so as to avoid a series of nonsensical ‘leftover’ comments.

As noted, we will not always enter into discussion with every user affected by moderation, be it a deleted comment or a banned user.

The huge and growing quantity of comments at Walliance means that we simply cannot reserve the time to discuss each and every action taken by our moderation team.

"Shouting" and other forms of attention-seeking

Online, the composing of entire words, sentences, or posts in capital letters is generally considered ‘shouting’ and, in most communities, is frowned upon. Here, it is regarded as inappropriate conduct.

Likewise, the use of HTML tags intended for appropriate emphasis – such as <b> and <i> – to change the appearance of an entire paragraph or post rather than a small handful of words, is also not accepted.

In the same vein, the changing of font styles and colours will not be tolerated, and the overuse of ’emoji’ characters will also lead to moderation.

These behaviors are considered an attempt to have one’s comment stand out from those of other participants, as they can surely serve no other obvious purpose than to speak over your fellow commenters.

MODERATION: Offending posts will be removed, and repeat offenders may be banned.

User photos (avatars)

As of September 12, 2020, we require that you avoid the use of distasteful imagery in your Disqus user photo/picture (also known as an avatar). This may include sexually explicit, suggestive, or revealing imagery; depictions of violence or gore; crude imagery; the celebration or depiction of criminals or criminal activity; propaganda.

MODERATION: The criteria around this requirement may change without notice, and our team will moderate (suspend/ban/alert) at their discretion and without any obligation toward discussion on the matter.

Shadow profiles

Users are asked to maintain one profile only. If we determine that one user is maintaining multiple profiles – that is, more than one username in the comments section – the user will be warned openly in the discussion. If the user continues to maintain multiple profiles, their posting privileges will be removed.

If you feel you have been affected unjustly by this rule and wish to dispute the decision, you may contact Walliance and we will respond as time allows.

Who moderates discussion?

The monitoring and moderation of discussion on Walliance is a responsibility shared by our editorial team, along with a small group of trusted community members who help to moderate comments, in consultation with our editorial team, which also provides guidance as needed.

Each works on an "as time allows" basis, and each is paid for their time and effort.

Automated moderation: word filter, links

A portion of our moderation occurs through automation, by two factors: word filtering, and links.


We use a word filter to automatically hold any offending or potentially offending comment in ‘pending’, where it waits for review. If a post contains a prohibited word or term, even if not with malicious intent, the post will not appear until approved by a member of our team.

It should also be noted that some words contain prohibited words within them. If that word is picked up by a ‘wildcard’ in our filter, it too will be held. We endeavor to approve these comments, where appropriate, as quickly as possible.


To protect our site and visitors against spam and malware, links to external sites are not allowed and any post containing a link will be held in pending review.

For obvious commercial reasons, links to competing websites are also not allowed. These posts will not be approved.

NOTE: Unfortunately, the design of the Disqus comment platform means that by disallowing links, users are also unable to easily link to Walliance articles and reviews. However, you are welcome to include a Walliance link and we will approve the comment as quickly as possible.

Do you require account authentication?

We understand that not all visitors wish to create an account simply to ask a question, but we currently require discussion participants to use a registered account to leave a comment.

What can I do to help maintain an inviting forum for discussion?

As above, we ask that all participants maintain a respectful and considered attitude in discussion with each other.

If you spot a comment that may be a problem, please flag it via the menu next to the offending comment. We ask that you do not engage in ‘vigilantism’ by attacking an offending commenter in kind.

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